Before you read anything more about a company , its logo tells you a lot. Brands nowadays must have a distinct personality. A brand's ability to stand out from the competition is difficult without a distinct identity. A logo, despite its tiny size, is extremely important to a company's image.Every well-known brand you see has a distinct logo to stand out from the crowd. If you want to become visible and be separate from your competitors, you also need a custom logo designed exclusively for your brand.